Event Management

Wether in the corporate or the entertainment industry, I developed a strong event management experience, diving in details into each area of what makes an unforgetable moment for various audiences. My expertise includes over 100 events, such as press conferences, media trips, corporate events, public launches, UN conferences, intimate luncheons, signing sessions or large scale concerts

PR & Events director

After leading the PR consumer practice of the agency for a year, I developped the events practice, available within ou PR offer. This implied creating all events related to the PR campaigns we strategised and implemented, as well as crafting all in one PR offers to major entertainment events coming to the region. Here are a few examples.

Céline Dion's Middle East Performance in Dubai

Developed a full-on PR campaign for the performance including pre-event stories, exclusives, press conference, visits, event communications, post-performance coverage, partnerships and media relations.

Celine Dion and Dan Marsh, Dubai 92's host

René Angélil, Céline Dion's husband and manager

Akon

Handle PR campaign for the singer’s Middle Eastern performance

Cirque du Soleil

Handled PR announcement of the world’s most famous circus long term partnership with the Emirate

Pond's Age Miracle media trip to New York

As part of the Pond’s Age Miracle launch campaign, we took Middle East’s top editors to a media trip to New York where visits of the R&D center were organized amongst others

Joëlle Mardinian

As part of Unilever Pond’s Age Miracle brand launch in the Middle East (a campaign that we created and implemented in the entire Middle East), we identified brand ambassadors across the region. Joëlle Mardinian was one of the most influential beauty experts in the region, hosting top shows on MBC network.

Leïla Obeid

As part of Unilever Pond’s Age Miracle brand launch in the Middle East (a campaign that we created and implemented in the entire Middle East), we identified brand ambassadors across the region. Based in Beirut, Leila Obeid was one of the most influential beauty experts in the region, owning salons and giving beauty advice on TV & Radio.

Nadine Labaki

As part of Unilever Pond’s Age Miracle brand launch in the Middle East (a campaign that we created and implemented in the entire Middle East), we scouted local talents to direct the brand entertainment series we set to produce as part of the launch campaign. Here with then young director Nadine Labaki after her first success Caramel.

Virgin PR & Events Executive

Whilst at Virgin Megastore in Dubai, I handled all inhouse and outdoor events for the brand, from supervising ticketing to branding in all Middle East stores. I was in charge of setting up barter deals with all event promoters, from branding in venues to special VIP packages. I also handled more than 50 indoor events, from press conferences to showcases or signing sessions, including new branch launches in the presence of Sir Richard Branson.

Destiny's Child

Elissa

Nancy Ajram

Paulo Coelho

Signing session in Meracto Mall

Phil Collins

Dj Tiësto

Amr Diab

Richard Branson in Dubai for a store opening

Cheb Khaled

Shakira, oral fixation tour

John Legend at the Dubai Jazz Festival

Michael Bublé at the Dubai Jazz Festival

Black Eyed Peas

Organised press conference, signing session and supervised partnerships and branding with the promoter.

Armin Van Buuren

David Guetta

Paul Oakenfold

Paul Van Dyk

Maria Sharapova at Dubai Duty Free Tennis Championships

Rafael Nadal at Dubai's ATP finals

Event Manager, The Talent Brokers

As a freelance event manager for The Talent Brokers in Dubai (the oldest event management company in the Emirate), I worked on various aspects of productions. I covered partnerships, PR, stage management and overall event production.

Placido Domingo

Bryan Adams

Bob Geldof

Patricia Kaas

Pink Floyd's Roger Waters

DJ Claude Challe

FOUNDER

Creation of monthly concert series during the week in Paris. The objective was to recreate a dynamic live scene prior to weekends, which slowly became the only days when going out in the French capital was possible.