PR & 360° COMMUNICATION CAMPAIGNS
From Lobbying for a start up in France to handling 360° campaigns in the Middle East, I acquired over 10 years of solid experience in communications. Dealing with board members (Unilever’s CEO Harish Manwani), government representatives (office of the Emir of Qatar for the UN) or world class artists such as Céline Dion made me feel confident and comfortable in any kind of set up. I worked on over 100 campaigns and ad hoc projects as a communication expert and won multiple awards
PR & events Account Director (Dubai)
I was appointed Account Director in charge of the consumer practice in the Dubai office during the restructuring of the PR department. As part of my mission, I hired, pitched, strategised and implemented over 50 accounts across the Middle East. I also developed the event managment practice as part of our PR offering.
You can click on images for more info on campaigns and links.
PR manager (uae)
PR manager at Red Marketing in the Emirate of Sharjah. The inhouse agency of Sheikh Al Qasimi’s holding handled all brands of the Emirate’s travel brands such as SAIF zone (Sharjah airport freezone), Air Arabia (the UAE first low fare airline) and Dufry (travel retail stores).
You can click on images for more info on campaigns and links.
PR & business development director (qatar)
French public affairs agency Agence Publics was founded by ex vice president of Publicis Events. He appointed me to handle PR & communications for UNAOC conference in Doha before installing and developing the agency in Qatar in partnership with Ogilvy. You can click on images for more info on campaigns and links.
Founding member of AdWomen Middle East
Creation of the first female network for women in advertising in the Middle East. Exchanges of best practices and organization of monthly conferences and gatherings.
Strategic communication consultant (paris)
Mainly in charge of B2B relations for the French start-up specializing in proximity services with newly retired people. Network development and lobbying with cities, counties, ministries and MPs. Also counselling on communications campaign for the upcoming public launch.
Awards WHITH OGILVY
Volvo ME – Safe and Style Campaign (50th Anniversary of the Seatbelt)
Gemas Effie 2010 - Bronze, Automotive // Dubai Lynx 2010 - Gold in Direct integrated // Dubai Lynx 2010 - Gold in integrated // Dubai Lynx 2010 - Bronze in Direct field marketing // Dubai Lynx 2010 - Bronze in Media
Pond’s GCC launch campaign
Gemas Effie 2009 - Gold, Non-Food FMCG // Gemas Effie 2009 - Gold, Best New Product Launch
Safadi restaurant Ramadan promotion
Dubai Lynx 2010 - Gold in Media // Dubai Lynx 2010 - Bronze in Direct
Chili’s ‘Taste of the Southwest’
Dubai Lynx Award 2010- Gold
Bare Essentials/Memac Ogilvy-Breast Cancer Awareness Campaign
Dubai Lynx 2009 - Gold, Media // Dubai Lynx 2009 - Silver, Direct & Sales Promotion // Dubai Lynx 2009 - Bronze, Media // Dubai Lynx 2009 - Shortlist - Integrated // Mena Cristal 2009 - 1 Grand Cristal, 3 Cristals